What You Will Learn...
An ideal customer profile (ICP) is a comprehensive characterization of your perfect customer that helps you fine-tune your marketing and lead-generation strategies. By creating an ICP, you better understand the traits, behaviors, and preferences of your target audience, enabling you to tailor your approach and increase the effectiveness of your marketing efforts. By completing this worksheet, you'll learn the following:
- The difference between an ideal customer
profile and buyer personas
- How to define success criteria
- How to create a clear definition of a ICP